COFME has decided to boost its communications through YouTube, LinkedIn, Twitter and, as a novelty, Instagram, within its social media communications program.
Image and video are the star resource in today’s communication. There is no more direct way to express a message and provoke emotions in its recipients. The great versatility of COFME as a consortium of manufacturers in the electrical sector offers privileged opportunities to tell stories through image. That is why Instagram has been added as a communication channel of COFME, since it naturally allows these compact communications through its stories.
On the other hand, YouTube remains the ideal medium for videos of a certain length about product demonstrations, events or the presentation of new products.
LinkedIn is the preferred meeting place for managers and executives. Ideal for communications not completely based on images. It is the place to make valuable contacts for business development and to publish the information that interests these professionals.
Finally, Twitter is the resource to obtain real-time information, so it brings immediacy to COFME’s communications, which can later be expanded on the corporate website.
With this impulse COFME continues to deepen in the optimal adaptation of its communication channels to the messages it wishes to transmit, constantly monitoring its trends and evolutions.
The COFME Group consists of eight Spanish leading manufacturers in the field of electrical equipment: CELO, DAISALUX, FERMAX, SACI, SALICRU, SODECA, SOFAMEL and SOLERA.