COFME invests resources and enthusiasm to extend the reach of its communications in 2021 through this “visual” social network, based on the exchange of images and videos.
Instagram, which turned 10 years old in 2020 and has more than one million monthly users and 500 million active daily users, has higher interaction rates per publication than any other social platform.
It is the second traditional social network in terms of active users (behind Facebook). The main countries in number of Instagram users are USA with 140 million, India with 120 million, Brazil with 95 million, Indonesia with 78 million and Russia with 54 million. Precisely in the USA its growth is 5 times faster than in other networks and in Western Europe it was 17% in 2020, which gives an idea of its vitality.
On the other hand, the algorithm of Instagram is oriented to present to the user only the information of his interest, showing the photos and videos of the publications with which he interacts more.
Due to the interaction rate, growth, main countries and orientation to show only what interests each user, COFME considers this channel of great interest to reinforce its communication at a global level, and an excellent way to create traffic attraction to its website.
The COFME Group consists of seven Spanish leading manufacturers in the field of electrical equipment: CELO, DAISALUX, SACI, SALICRU, SODECA, SOFAMEL and SOLERA.