COFME has defined its strategies for 2017, including this new marketing channel to its commercial action plans in countries with developed economies.
As a novelty in the strategic action planned for 2017, a new way of approaching the markets of developed economies stands out: the contract channel.
Institutions and corporations that make their purchases through qualified prescribers are the final clients of the contract channel. Architects, engineers, interior designers or decorators are the decision-makers in the selection and purchase of products for the projects in which they participate, and will become prescribers of the COFME Group’s products in the contract market.
COFME Group companies have been committed to joint internationalization for more than fifteen years, and continue to establish themselves as a top-level export group. In 2016, COFME has continued its constant expansion into the foreign markets and prospecting of emerging countries, through the main trade fairs in the sectors of Construction, Electric and Renewable Energy, Security, Lighting and HVAC. Due to the good results obtained, COFME will bet again for a powerful plan of trade fairs in emerging countries in 2017.
The COFME Group consists of eight Spanish leading manufacturers in the field of electrical equipment: APOLO, DAISALUX, EGI, FERMAX, SACI, SALICRU, SODECA and SOFAMEL.