SOLERA, COFME’s specialist in enclosures and mechanisms, is giving a strong boost to its digital communication plan through Linkedin, Instagram, Facebook and Youtube.
In 2021, the company is working particularly hard on creating high-value content targeted at France, Portugal and Romania, as an extension and complement to its communication in Spanish.
Image and video are essential elements in communications through RRSS nowadays; the paradigm of the expression of a message that provokes emotions in the recipient. SOLERA benefits, thanks to its interesting product portfolio, from the privileged opportunity to tell stories through image. That is why it uses Instagram as a communication channel, naturally generating compact communications through its stories.
On another note, YouTube continues to be the ideal channel for videos of a certain length on product assembly demonstrations, corporate communication or the presentation of new products.
LinkedIn is the natural meeting point for managers and executives. Suitable for professional communications that are not entirely image-centric, it is the place where SOLERA creates valuable contacts for business development and publications of interest to industry professionals.
Finally, Facebook is the platform for conversation with end users of small electrical equipment, to share professional information and get their feedback in a closer way.
With this boost SOLERA optimally adapts the messages it wants to convey to the ideal social channels for its communications.
The COFME Group consists of seven Spanish leading manufacturers in the field of electrical equipment: CELO, DAISALUX, SACI, SALICRU, SODECA, SOFAMEL and SOLERA.