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COFME makes a positive balance of the last campaign carried out in digital media for the expansion of its commercial network in the main economies of sub-Saharan Africa.
In line with the commercial expansion plan in Africa to double its presence in the African continent in the next 3 years, COFME has obtained a very positive result thanks to the application of new digital marketing techniques.
The campaign has implemented a high segmentation of its target audience, with very selective criteria. It has generated 1.20 million impacts, and obtained excellent results in 11 different countries that have allowed it to significantly extend its representation network.
The success of this campaign is based on a change of methodology, and on the development of new market prospecting techniques that will allow replicating this success in future actions and with new commercial horizons in the main economies of Africa and other areas of the world.
The COFME Group consists of seven Spanish leading manufacturers in the field of electrical equipment: CELO, DAISALUX, SACI, SALICRU, SODECA, SOFAMEL and SOLERA.